the n’Atelier journal

Current inspiration and exploration, a peek behind the curtains of n’Atelier Creative. We’ll share some peeks at what we’re working on, what we’re loving and who we’re inspired by.

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The Latest

Brand Inspiration

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Branding Chelsea Sherman Branding Chelsea Sherman

September 2021 Moodboard + Playlist

September, the transitory month between summer and fall is all about the intellect, matters of the mind, and rules. The colors of this month are browns and earth tones to exemplify the grounded structure of this month. This brand inspiration would be ideal for a business with values rooted in grounded energy and structure like a therapist, a lawyer, or a coach.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

August 2021 Moodboard + Playlist

August, the beautiful, hot month is all about energy, courage, and masculine life force. The colors of this month are bold and golden to highlight the drama of the season. This brand exploration would be perfect for a bold business owner who is keen on making an impact and being the center of attention.

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Branding Chelsea Sherman Branding Chelsea Sherman

The Deeper Meaning Behind Brand Colors

Color is incredibly important in telling your story and reaching the right people for your business because color can evoke many feelings, emotions, and history. However, the meaning behind colors is not necessarily a straightforward answer. This guide covers some of the basic color meanings.

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Creative Chelsea Sherman Creative Chelsea Sherman

Following Muse: An Interview with Creative Makeup Artist Rachel Pagan

Part one of our series, Following Muse, Interviews with Self-Employed Creatives, Makers, and Healers. Our mission with this new series is to introduce you to your peers in various industries and provide some inspiration for your own work or dreams. Today, I am so honored to introduce you to the incredibly talented makeup artist, Rachel Nicole Pagan.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

July 2021 Moodboard + Playlist

To riff off of the beautiful watery forces of the moon, July's moodboard is filled with a calming and cool color palette perfect for a brand that wants to communicate a soothing message. Blues often represent healing and intuition so I would recommend this brand inspiration for a healer or business in the wellness sector.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

June 2021 Moodboard + Playlist

The feeling of the brand inspiration this month is fresh, current, and experimental. I would recommend this brand aesthetic for a creative or maker who wants to make an impact and reach a youthful audience with an eye for trends. This brand has its finger on the pulse.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

May 2021 Moodboard + Playlist

The feeling of the brand inspiration this month is romantic, all about soft textures, and full of grounded earth tones. This brand inspiration is calming and versatile. I would recommend this brand aesthetic for a healer or maker who wants to have a soothing presence and grounded energy for their clients

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

April 2021 Moodboard + Playlist

This month is all about equilibrium between dark and light, short days and long days, and hot and cold as we embrace the liminal space of Spring. I would recommend this brand inspiration for a maker, creative, or dreamer who would like to appeal to Millenial and GenZ clientele while appearing minimalistic and 'hot-off-the-press'.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

March 2021 Moodboard + Playlist

I created this March 2021 moodboard to represent the vibrant, fresh, and playful colors of Pisces season. This brand exploration would be great for any brand in the wellness, beauty, or retail sector that is hoping to serve female-identifying clientele.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

January 2021 Moodboard + Playlist

I created this January 2021 moodboard to represent the Pantone colors of the year, Ultimate Grey and Illuminated Yellow. This brand exploration would be great for any emerging brand starting during the pandemic because the colors represent hope and the shadows we came from. I have included a playlist filled with uplifting, heartfelt songs.

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Branding, My Work Chelsea Sherman Branding, My Work Chelsea Sherman

Branding Case Study with Flaura Skin and Hair

Laura came to us with an already established salon business. She wanted to expand her offerings to include skincare and facials use only clean and organic products. We helped her develop a new brand that reflects her business’ values, her colorful personality, and ultimately meet her goals for the upcoming new year.

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Branding Chelsea Sherman Branding Chelsea Sherman

Creating Your Dream Brand: Our Process

If you have a small business or you are getting ready to birth one into the world but you are unsure of what the process of branding looks like, we have you covered. Our approach is one part ritual, one part creative, and one part strategic. All these elements come together through a process that is unique to us and we want to give you a little behind the scenes of how it all works.

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Creative, Branding Chelsea Sherman Creative, Branding Chelsea Sherman

30 Years and 30s Lessons + A Moodboard and Playlist

November’s moodboard is a little different than our usual, This last month I celebrated my 30th birthday, one I had been nervous about due to its societal importance. I created this moodboard to reflect the kind of life I would like to live. It's dreamy, earthy, creative, and a little bit moody (how I like it). Plus there’s a list of 30 things I learned in the last 30 years and a playlist!

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Branding, My Work Chelsea Sherman Branding, My Work Chelsea Sherman

Branding Case Study with Truer Love

This is our branding case study for Taryn, the founder of Truer Love. She came to us with a desire to authentically connect with her future clients and share her passion for self-love with others. We share our challenges and solutions we encountered in the branding process.

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Creative, Branding Chelsea Sherman Creative, Branding Chelsea Sherman

October Moodboard, Intentions, and Playlist

In the spirit of two full moons this month, I created this moodboard to feel a little witchy, but also grounded and comforting. I love how the color palette is translational across so many spectrums of business because of it's balance and earthiness. It feels unique but also serious and I think it would lend itself well to a luxury coaching business, retail, or even something in the culinary realm like a restaurant or chef.

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