Getting in the creative mood is hard, like really hard. So, I would like to share with you my AM and PM routine for accessing my creativity in hopes that it will help you too. Feel free to try on parts of this that resonate with you.

Running a small business can be overwhelming and daunting, especially if it's a one-person show. Luckily for us, there are some tools that make this whole process a little easier so that we can still have some time to breathe at the end of the day. These are 9 tools every creative freelancer needs.

October is ruled by the planet Venus and its Libra season, allowing us to reconnect with relationships with others and our environment. The colors for this month are greens and white along with visuals that reflect romanticism and connection. This brand inspiration would be ideal for a business focused on a connection with nature, clients, or serving others such as a chef, a restaurant, a garden shop, or a service-based practitioner.

September, the transitory month between summer and fall is all about the intellect, matters of the mind, and rules. The colors of this month are browns and earth tones to exemplify the grounded structure of this month. This brand inspiration would be ideal for a business with values rooted in grounded energy and structure like a therapist, a lawyer, or a coach.

August, the beautiful, hot month is all about energy, courage, and masculine life force. The colors of this month are bold and golden to highlight the drama of the season. This brand exploration would be perfect for a bold business owner who is keen on making an impact and being the center of attention.

Color is incredibly important in telling your story and reaching the right people for your business because color can evoke many feelings, emotions, and history. However, the meaning behind colors is not necessarily a straightforward answer. This guide covers some of the basic color meanings.

Part one of our series, Following Muse, Interviews with Self-Employed Creatives, Makers, and Healers. Our mission with this new series is to introduce you to your peers in various industries and provide some inspiration for your own work or dreams. Today, I am so honored to introduce you to the incredibly talented makeup artist, Rachel Nicole Pagan.

To riff off of the beautiful watery forces of the moon, July's moodboard is filled with a calming and cool color palette perfect for a brand that wants to communicate a soothing message. Blues often represent healing and intuition so I would recommend this brand inspiration for a healer or business in the wellness sector.

The feeling of the brand inspiration this month is fresh, current, and experimental. I would recommend this brand aesthetic for a creative or maker who wants to make an impact and reach a youthful audience with an eye for trends. This brand has its finger on the pulse.

The feeling of the brand inspiration this month is romantic, all about soft textures, and full of grounded earth tones. This brand inspiration is calming and versatile. I would recommend this brand aesthetic for a healer or maker who wants to have a soothing presence and grounded energy for their clients

Content creation is one of the absolute best things you can do for your business. Running a one-human show is challenging but having a foundation and a plan that helps your business grow without a constant mental effort, is well worth the initial time invested.

Amid the pandemic, I signed up for a content creation and intuitive business course that changed my life. From that point forward I was able to start my business, grow my community, and authentically market myself in a nourishing way.

This month is all about equilibrium between dark and light, short days and long days, and hot and cold as we embrace the liminal space of Spring. I would recommend this brand inspiration for a maker, creative, or dreamer who would like to appeal to Millenial and GenZ clientele while appearing minimalistic and 'hot-off-the-press'.

I created this March 2021 moodboard to represent the vibrant, fresh, and playful colors of Pisces season. This brand exploration would be great for any brand in the wellness, beauty, or retail sector that is hoping to serve female-identifying clientele.

I created this February 2021 moodboard to represent the fiery, feminine, and sensual powers of the color Red. This brand exploration would be great for any brand in the wellness or beauty sector that is hoping to serve female-identifying clientele.

I created this January 2021 moodboard to represent the Pantone colors of the year, Ultimate Grey and Illuminated Yellow. This brand exploration would be great for any emerging brand starting during the pandemic because the colors represent hope and the shadows we came from. I have included a playlist filled with uplifting, heartfelt songs.

Laura came to us with an already established salon business. She wanted to expand her offerings to include skincare and facials use only clean and organic products. We helped her develop a new brand that reflects her business’ values, her colorful personality, and ultimately meet her goals for the upcoming new year.

If you have a small business or you are getting ready to birth one into the world but you are unsure of what the process of branding looks like, we have you covered. Our approach is one part ritual, one part creative, and one part strategic. All these elements come together through a process that is unique to us and we want to give you a little behind the scenes of how it all works.

November’s moodboard is a little different than our usual, This last month I celebrated my 30th birthday, one I had been nervous about due to its societal importance. I created this moodboard to reflect the kind of life I would like to live. It's dreamy, earthy, creative, and a little bit moody (how I like it). Plus there’s a list of 30 things I learned in the last 30 years and a playlist!

This is our branding case study for Taryn, the founder of Truer Love. She came to us with a desire to authentically connect with her future clients and share her passion for self-love with others. We share our challenges and solutions we encountered in the branding process.