The feeling of the brand inspiration this month is romantic, all about soft textures, and full of grounded earth tones. This brand inspiration is calming and versatile. I would recommend this brand aesthetic for a healer or maker who wants to have a soothing presence and grounded energy for their clients

This month is all about equilibrium between dark and light, short days and long days, and hot and cold as we embrace the liminal space of Spring. I would recommend this brand inspiration for a maker, creative, or dreamer who would like to appeal to Millenial and GenZ clientele while appearing minimalistic and 'hot-off-the-press'.

I created this March 2021 moodboard to represent the vibrant, fresh, and playful colors of Pisces season. This brand exploration would be great for any brand in the wellness, beauty, or retail sector that is hoping to serve female-identifying clientele.

I created this February 2021 moodboard to represent the fiery, feminine, and sensual powers of the color Red. This brand exploration would be great for any brand in the wellness or beauty sector that is hoping to serve female-identifying clientele.

I created this January 2021 moodboard to represent the Pantone colors of the year, Ultimate Grey and Illuminated Yellow. This brand exploration would be great for any emerging brand starting during the pandemic because the colors represent hope and the shadows we came from. I have included a playlist filled with uplifting, heartfelt songs.

Laura came to us with an already established salon business. She wanted to expand her offerings to include skincare and facials use only clean and organic products. We helped her develop a new brand that reflects her business’ values, her colorful personality, and ultimately meet her goals for the upcoming new year.

If you have a small business or you are getting ready to birth one into the world but you are unsure of what the process of branding looks like, we have you covered. Our approach is one part ritual, one part creative, and one part strategic. All these elements come together through a process that is unique to us and we want to give you a little behind the scenes of how it all works.

November’s moodboard is a little different than our usual, This last month I celebrated my 30th birthday, one I had been nervous about due to its societal importance. I created this moodboard to reflect the kind of life I would like to live. It's dreamy, earthy, creative, and a little bit moody (how I like it). Plus there’s a list of 30 things I learned in the last 30 years and a playlist!

This is our branding case study for Taryn, the founder of Truer Love. She came to us with a desire to authentically connect with her future clients and share her passion for self-love with others. We share our challenges and solutions we encountered in the branding process.

In the spirit of two full moons this month, I created this moodboard to feel a little witchy, but also grounded and comforting. I love how the color palette is translational across so many spectrums of business because of it's balance and earthiness. It feels unique but also serious and I think it would lend itself well to a luxury coaching business, retail, or even something in the culinary realm like a restaurant or chef.

The inspiration for the mood board and the playlist this month was a late summer drive with the windows down and the wind in your hair. The color palette is earthy and grounded with a hint of dreaminess. These colors could be used for a gender-neutral brand selling services or goods rooted in nature.

For this month's moodboard, I have chosen deep, soulful, cooling colors with a minimalistic sense of calm and an artful edge. I would recommend these colors for a soul-centered business hoping to evoke a sense of relaxation, and spiritual depth to their customers.

Whether you are creating a personal brand because you wanna spruce up your social media game, you have been in business for a while and need a digital refresh, or you are just birthing a new idea that you want to bring to the world, a great place to start is writing your mission statement.

July and summer are here and this moodboard, playlist, and list of dreams reflect my current state of mind. I hope you find inspiration and a new outlook at the beginning of summer.