the n’Atelier journal

Current inspiration and exploration, a peek behind the curtains of n’Atelier Creative. We’ll share some peeks at what we’re working on, what we’re loving and who we’re inspired by.

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The Latest

Brand Inspiration

Helpful Tips

Branding Chelsea Sherman Branding Chelsea Sherman

December 2022 Moodboard + Playlist

This month is ruled by Jupiter. This planet is known for exuding faith, positive energy, and optimism. This planet is about growing your network and having luck in whatever direction you may cast your intention. The color palette this month is bold, filled with warm oranges, pinks, reds, and yellows. This brand inspiration is ideal for a spiritual entrepreneur or coach.

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Branding Chelsea Sherman Branding Chelsea Sherman

November 2022 Moodboard + Playlist

This month is ruled by Mars. This planet is known for taking action, masculine energy, and intensity. The color palette this month is warm neutrals. This brand inspiration is ideal for any creative entrepreneur, photographer, or artist.

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Branding Chelsea Sherman Branding Chelsea Sherman

July 2022 Moodboard + Playlist

This month is ruled by the Moon. The Moon controls our mood and emotions, bodies of water, and connects us with love, kindness, and feminine energy. The color palette this month is light and summery, inspired by the beach. This brand inspiration is ideal for creatives, healers, and any emotionally driven entrepreneurs.

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Branding Chelsea Sherman Branding Chelsea Sherman

June 2022 Moodboard + Playlist

This month is ruled by Mercury. This planet is known for satiating your curiosity about the world, matters of the mind, intellect, duality, and rules. The color palette this month is moody blue tones, a warm neutral pink, and a fun pop of bright green. This brand inspiration is ideal for an online retailer, social media coach, or a virtual course.

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Branding Chelsea Sherman Branding Chelsea Sherman

Your Branding is Casting a Spell

The logos, graphic designs, colors, and other visual elements that you use in your brand design have the potential to be more than just a pretty representation of your business. When they are created with intention, strategy, and purpose, they cast a spell to bring the clients you desire to the offerings you long to create.

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Branding Chelsea Sherman Branding Chelsea Sherman

The 8 Phases of Branding

If you have a budding business or you’re in the process of rebranding and are wondering where to begin on your journey, here are the 8 phases of branding to get you started.

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Branding Chelsea Sherman Branding Chelsea Sherman

May 2022 Moodboard + Playlist

The color palette this month is simple and bold with a pop of color amongst neutrals. This brand inspiration is ideal for any business with a rebellious spirit or is challenging the status quo such as an advocacy group, a blogger or magazine that speaks up for political issues, or anyone who is out to change their industry.

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Branding Chelsea Sherman Branding Chelsea Sherman

April 2022 Moodboard + Playlist

This month is ruled by Mars, the planet of action and passion. Mars is known for inherent confidence, taking action, and raw energy. The color palette this month is warm, fiery, and mixed with neutrals. This brand inspiration is ideal for creators, food and beverage brands, and coaches who help people with action-oriented goals.

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Branding Chelsea Sherman Branding Chelsea Sherman

March 2022 Moodboard + Playlist

This month is ruled by Neptune creating an otherworldly sense of dreaminess. The color palette this month is cool, calming, and a little otherworldly. This brand inspiration is ideal for any service provider who focuses on healing, matters of the mind, or creativity.

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Branding Chelsea Sherman Branding Chelsea Sherman

February 2022 Moodboard + Playlist

This month is ruled by Venus, the planet of love, creativity, and beauty. We are embracing this month by tapping into our artist archetype. The color palette this month is neutral and soft. This brand inspiration would be perfect for any creative, artist, or brand representing creatives.

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Branding Chelsea Sherman Branding Chelsea Sherman

January 2022 Moodboard + Playlist

This month is ruled by Saturn, the planet of rules and boundaries. We are juxtaposing this by embracing our inner child. The color palette this month is the rainbow. This brand inspiration would be perfect for anyone who feels like they have been taking themselves too seriously.

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Branding Chelsea Sherman Branding Chelsea Sherman

December 2021 Moodboard + Playlist

This month is ruled by Jupiter, the planet of positivity, luck, hope, success, and travel. The colors for this month are crimson red and khaki. This brand inspiration would be ideal for a business that doesn’t take itself too seriously and wants to be seen as a peer with their ideal clients such as a fashion brand, a coach, or a teacher.

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Branding Chelsea Sherman Branding Chelsea Sherman

November 2021 Moodboard + Playlist

November is ruled by Pluto, the planet of death and transformation. The colors for this month are maroon, deep reds, and black along with visuals that reflect a connection with darkness and sensuality. This brand inspiration would be ideal for a business focused on guiding others towards transformation, the creative or magic arts, and spirituality.

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Branding Chelsea Sherman Branding Chelsea Sherman

October 2021 Moodboard + Playlist

October is ruled by the planet Venus and its Libra season, allowing us to reconnect with relationships with others and our environment. The colors for this month are greens and white along with visuals that reflect romanticism and connection. This brand inspiration would be ideal for a business focused on a connection with nature, clients, or serving others such as a chef, a restaurant, a garden shop, or a service-based practitioner.

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Branding Chelsea Sherman Branding Chelsea Sherman

September 2021 Moodboard + Playlist

September, the transitory month between summer and fall is all about the intellect, matters of the mind, and rules. The colors of this month are browns and earth tones to exemplify the grounded structure of this month. This brand inspiration would be ideal for a business with values rooted in grounded energy and structure like a therapist, a lawyer, or a coach.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

August 2021 Moodboard + Playlist

August, the beautiful, hot month is all about energy, courage, and masculine life force. The colors of this month are bold and golden to highlight the drama of the season. This brand exploration would be perfect for a bold business owner who is keen on making an impact and being the center of attention.

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Branding Chelsea Sherman Branding Chelsea Sherman

The Deeper Meaning Behind Brand Colors

Color is incredibly important in telling your story and reaching the right people for your business because color can evoke many feelings, emotions, and history. However, the meaning behind colors is not necessarily a straightforward answer. This guide covers some of the basic color meanings.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

July 2021 Moodboard + Playlist

To riff off of the beautiful watery forces of the moon, July's moodboard is filled with a calming and cool color palette perfect for a brand that wants to communicate a soothing message. Blues often represent healing and intuition so I would recommend this brand inspiration for a healer or business in the wellness sector.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

June 2021 Moodboard + Playlist

The feeling of the brand inspiration this month is fresh, current, and experimental. I would recommend this brand aesthetic for a creative or maker who wants to make an impact and reach a youthful audience with an eye for trends. This brand has its finger on the pulse.

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Branding, Creative Chelsea Sherman Branding, Creative Chelsea Sherman

May 2021 Moodboard + Playlist

The feeling of the brand inspiration this month is romantic, all about soft textures, and full of grounded earth tones. This brand inspiration is calming and versatile. I would recommend this brand aesthetic for a healer or maker who wants to have a soothing presence and grounded energy for their clients

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