December 2021 Moodboard + Playlist

december moodboard with reds and khakis
 

December, positive, faithful, optimistic

This month is ruled by Jupiter, the planet of positivity, luck, hope, success, and travel. The energy of this planet allows us to explore our inner child, dream big, and experience unbridled joy. The colors for this month are crimson red and khaki along with visuals that are sporty, a mix of masculine and feminine energy, and a dash of humor thrown in. This brand inspiration would be ideal for a business that doesn’t take itself too seriously and wants to be seen as a peer with their ideal clients such as a fashion brand, a coach, or a teacher.

Vision for the Month

To round out this last month of the year, our vision is to focus on joy, silliness, and rest. It's been another difficult year so we are hoping to blow off a little steam and relax before the new year. We will be taking a bit of a pause on production so that we can reset and recalibrate for some fresh, creative ideas in 2022. What is your vision for December?

Tarot Pull

From the Animal Spirit Deck: The Otter animal spirit represents absolute bliss and the joyfulness of a child that we can access at any age. It shows us we can have a giddiness and enthusiasm for life, without doubt, worry, or skepticism. Embrace this animal spirit with celebration!

The Archetype of the Month

 

This month we are embodying the Magnetic Jester Archetype. This archetype allows us to be charming, playful, funny, and connect with others through humor and joy. We are looking to Snoop Dogg himself for inspiration.

Favorite Things

  1. ‘Tis the season for gift giving whether it be for a friend, for our selves or for someone in need. If you are looking to give gifts this season, we have rounded up a selection of our favorite small businesses that are making beautiful and sustainable goods so you can get your shopping done and feel good about who you are supporting.

  2. With the winter chill whipping around outside, this homemade vegan ramen is the perfect bowl of cozy comfort to tuck into.

  3. If you weren't already feeling wanderlusty, the weather outside may be making you feel more so. Here is a list of the 9 most beautiful train journies in the world to inspire your pos-pani trip.

  4. If you are looking for something fun to do with your family, why not try your hands at the art of pasta making? It's a highly rewarding activity and this online class happens to be taught by an experienced nonna- can't go wrong!

  5. The skincare market is certainly inundated with light and flowery spa imagery and marketed towards white-skinned folx, but this is where Brujita comes in to disrupt the space. This Latina-owned business is creating beautiful and affordable skincare with a twist.

This upbeat playlist is here for you when the holiday tunes get annoying af:


If you love our brand explorations, check out our brand new guide, Branding Alchemy Through the Archetypes to help you get started on your brand foundations.:

 
 
 

Check Out Our Past Moodboards and Brand Explorations Here:

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January 2022 Moodboard + Playlist

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Following Muse: An Interview with Designer and Textile Artist Rachael Levine