I created this January 2021 moodboard to represent the Pantone colors of the year, Ultimate Grey and Illuminated Yellow. This brand exploration would be great for any emerging brand starting during the pandemic because the colors represent hope and the shadows we came from. I have included a playlist filled with uplifting, heartfelt songs.

Laura came to us with an already established salon business. She wanted to expand her offerings to include skincare and facials use only clean and organic products. We helped her develop a new brand that reflects her business’ values, her colorful personality, and ultimately meet her goals for the upcoming new year.

November’s moodboard is a little different than our usual, This last month I celebrated my 30th birthday, one I had been nervous about due to its societal importance. I created this moodboard to reflect the kind of life I would like to live. It's dreamy, earthy, creative, and a little bit moody (how I like it). Plus there’s a list of 30 things I learned in the last 30 years and a playlist!

This is our branding case study for Taryn, the founder of Truer Love. She came to us with a desire to authentically connect with her future clients and share her passion for self-love with others. We share our challenges and solutions we encountered in the branding process.

In the spirit of two full moons this month, I created this moodboard to feel a little witchy, but also grounded and comforting. I love how the color palette is translational across so many spectrums of business because of it's balance and earthiness. It feels unique but also serious and I think it would lend itself well to a luxury coaching business, retail, or even something in the culinary realm like a restaurant or chef.

The inspiration for the mood board and the playlist this month was a late summer drive with the windows down and the wind in your hair. The color palette is earthy and grounded with a hint of dreaminess. These colors could be used for a gender-neutral brand selling services or goods rooted in nature.

For this month's moodboard, I have chosen deep, soulful, cooling colors with a minimalistic sense of calm and an artful edge. I would recommend these colors for a soul-centered business hoping to evoke a sense of relaxation, and spiritual depth to their customers.

July and summer are here and this moodboard, playlist, and list of dreams reflect my current state of mind. I hope you find inspiration and a new outlook at the beginning of summer.