Color is incredibly important in telling your story and reaching the right people for your business because color can evoke many feelings, emotions, and history. However, the meaning behind colors is not necessarily a straightforward answer. This guide covers some of the basic color meanings.

Laura came to us with an already established salon business. She wanted to expand her offerings to include skincare and facials use only clean and organic products. We helped her develop a new brand that reflects her business’ values, her colorful personality, and ultimately meet her goals for the upcoming new year.

This is our branding case study for Taryn, the founder of Truer Love. She came to us with a desire to authentically connect with her future clients and share her passion for self-love with others. We share our challenges and solutions we encountered in the branding process.