The Fig
Yoga Community and Newsletter
The Fig is a community and newsletter encouraging self-confidence, self-care, a sense of true belonging, and an acceptance of one’s true authenticity for yoga teachers. Based in London, it’s a place for yoga instructors to have access to tools and guidance to achieve their dreams and find techniques to help them avoid burnout.
With the brand concept and identity for this project, we wanted to create a feeling of togetherness through fun, vibrant collages, and uplifting colors. We created a hand-drawn logo, digital collages for the website, and visual assets for multiple channels.
Brand Concept and Identity, Digital Collage
Strategy & Direction: Chelsea Sherman
Logo Illustration: Ryan Hardiman
Collage Design: Chelsea Sherman
The final product that Chelsea came up with blew my mind. I couldn't have even dreamed of having such beautiful branding, imagery, fonts when this project began. It was everything I wanted, everything I didn't even know I needed, and more.
