Sarah D’Andrea
Sex Therapist and Coach in NYC
Sarah is a sex therapist and coach based in New York City. Her work is deeply transformative—she supports former sex workers in reconnecting with themselves, helps couples rediscover intimacy, and guides women in reclaiming their confidence through her monthly circles.
The Brief
After years of DIY-ing her brand and website, Sarah felt it was time to step into a more aligned and elevated presence. She was seeking a cohesive brand identity that reflected her grounding energy, honored the powerful lineage of women healers she’s connected to, and captured the intuitive, spiritual essence of her work. She needed a new brand and website that would resonate with her audience and make it easy to book sessions.
Our Approach
We began by exploring Sarah’s connection to the lineage of historical women healers. This included diving into the significance of her family name, exploring the origins and symbolism of Sub Rosa—the name of her upcoming Substack—and honoring the cyclical nature of healing in the conceptual stage of design.
As always, the identity process started with research and deep listening. We pulled tarot and oracle cards, followed creative rabbit holes, and filled sketchbooks with raw ideas. Once we had a wide-ranging body of inspiration, we refined and distilled it down to the most meaningful, symbolic components—those that would allow the brand’s essence to shine through clearly and powerfully.
The final touches were brought to life with stunning film photography by Alexis, grounding the design in a rich, soulful visual story and giving Sarah’s clients a seamless online experience.
The Magic
Sarah’s new logo features a hand-drawn spiral—symbolizing both the spiral journey of healing and the view of a rose from below, as if suspended overhead. The rose is an enduring emblem of the feminine archetype and creates a subtle but powerful link between her brand and her Sub Rosa sub-brand.
✨ Explore Sarah’s finished website here.
If you’re in NYC, check out her monthly women’s circles for community, healing, and deep transformation.
Brand Identity and Website Design
Brand Identity: Chelsea Sherman
Website Design: Chelsea Sherman
