Erbaccia Studio

Sewing Pattern Maker & Educator

Erbaccia Studio is a Rome-based pattern-making and education company that makes fashion, sewing, and patternmaking more accessible and equitable for all bodies. Victoria, the owner, designs and sells size-inclusive digital PDF sewing patterns. and has a live 90-day digital course where she teaches garment patternmaking from the ground up in Adobe Illustrator.

With the help of graphic designer, Aubreigh Brunschwig, n’Atelier created a brand identity and hand-drawn logo design for Erbaccia with heavy visual influences from the English countryside, Ram Dass’ Be Here Now, and the Italian land in which the business resides. n’Atelier also photographed and produced a brand campaign for Erbaccia in Rome on 35mm film.

Brand Concept and Identity, Film Photography

Strategy & Direction: Chelsea Sherman and Aubreigh Brunschwig
Graphic Design: Chelsea Sherman and Aubreigh Brunschwig
Film Photography: Chelsea Sherman

“n’Atelier is in a category of its own. Chelsea created gorgeous fresh and nuanced (somehow modern and homespun at the same time?) brand visuals for me, and also did an incredible photoshoot completely on analog film. I know no other branding service that does design and web and photography with this level of talent and eye for style. I’m so proud to show off my branding now, in large part because I know it was so carefully created to reflect the deeper meaning, intention, and even astrology behind my brand.”

—Victoria Werner, Owner

This was our brand concept moodboard that created a starting point for the overall brand concept and design. We drew influence from the 1960s, English foliage, sustainable designers, and hand crafted visuals.