INTRODUCING

The Golden Essence

The Ultimate Visual Brand Transformation
Brand Identity,Web Design, and Photography

Allow us to guide you as we transform your inner truth into a visual spell to be cast out into the world. We use our branding, web design, and photography mastery to elevate your business to its highest potential.

OUR FRAMEWORK

The Golden Essence is a transformational process that elevates your brand story to a visual masterpiece.

Your brand is more than just a logo – it's the embodiment of your values, mission, and personality. Branding is a visual spell to cast out into the world. Our brand identity and photography services are crafted to help you establish a timeless and memorable brand presence. We work closely with you to understand your unique identity and create custom visuals that reflect your vision.

From logo design and color palettes to typography and visual assets, we'll ensure that every aspect of your brand speaks to your audience and sets you apart from the competition.

So — ready to make some magic?

Package includes

PLUS: Ongoing Brand Support: 3 months of retainer services for design and photography needs.

Price: Starting at $7,500

Brand Identity & Strategy

  • Everything in the Elixir Package, plus:

  • In-depth Brand Strategy Workshop: Full-day session with a detailed report and action plan.

  • Custom Illustrations/Icons: Up to 5 custom illustrations or icons for use across brand materials.

  • Packaging Design: 2-3 packaging concepts with 2 rounds of revisions.

Website Design

  • Full Website Design & Development: Up to 10 pages, including e-commerce functionality (if needed).

Photography and Videography

  • On-location Brand Photography: 1 full day of shooting, 50 high-resolution edited images.

  • Behind-the-Scenes Videography: 2-minute brand story video with basic editing.

This is for you if…

  • You are looking for a complete brand overhaul.

  • You enjoy a high-touch, deep-dive, spiritual, creative experience that takes time and delivers high-impact, business-altering results.

  • You want hand-crafted, bespoke visuals woven throughout all of your brand’s touchpoints.

  • You have an established brand and are ready to explore the depths of how you can best connect with your ideal clients and customers.

  • You want to be seen as an industry leader and have big plans for your business.

  • You are ready to invest in your dream and share it with the world.

This is NOT for you if…

  • You are looking for a quick turnaround and need something simple.

  • You prefer working in a quick sprint. If this is the case, our Base Metals or Elixir packages are for you.

  • You are just getting started and are still exploring the many directions your business could take.

  • You have a starting budget and are looking for more of an a la carte option.

Other Brand Services

Base Metals: Foundational Brand Identity

Together we will create your unique brand identity that reflects who you are to the people you dream of working with right from the start— all the elements you need for a solid brand foundation.

Ideal for: Startups, small businesses newbies, and burnt out DIYers.

    • 1 week working collaboratively with one of our designers

    • Brand Exploration Questionnaire with 1hr brainstorm session

    • Mood Board

    • Primary logo: Simple type-based logo with one round of revisions and various file types.

    • 2 additional marks or logo variations

    • Color Palette & Hex Codes: Custom color scheme

    • Typography: font suite.

    • Formatted Brand Files

    • Basic Brand Guidelines: PDF document covering logo usage, color palette, and typography.

    • 10% discount on book me for a day service for any additional designs like business cards or packaging

    • Art Direction Guide including the overall feel, photography recommendations, & notes on overall persona.

    • Secondary logo

    • Graphics such as icons, basic illustrations, or patterns

    • Mockups and/or graphics that can be used to promote the new brand design

    • Brand Style Guide with usage recommendations

    • Design of collateral items

  • 1 Week. There may be additional time, depending on how long the intake questionnaires take you to complete.

    $1,800

    • Business Card Design: Double-sided design with 1 revision.

    • Social Media Profile Graphics: 1 collaborative social media launch post

    • Metamorphosis: Squarespace Website

    • Mini Brand Photography Session: 1-hour photoshoot, 10 high-resolution edited images

    • Image Library: 10 stock images to suit your brand plus a pdf with links to my fave stock image sites

Elixir: Comprehensive Brand Identity & Visuals

Our most potent and transformational package for leveling up your business and speaking to your ideal clients. Think of this like a magical tonic, setting you up to speak your deeper truths

Ideal for: Seasoned pros looking to rebrand or elevate their visual presence and strategy.

    • Everything in the Base Metals Package, plus:

    • Deep Discovery Questionnaire to help uncover your ideal client, vision, mission, values & archetypes.

    • Brand Strategy Consultation: 2-hour session to understand your brand’s vision, values, and target audience. covering archetypal journey development, client experience, marketing basics and more.

    • Beautifully designed custom symbolic logo in multiple responsive layouts.

    • Secondary logo

    • Branded pattern design

    • Collection of graphics such as icons, basic illustrations, or patterns to enhance your brand

    • Art Direction Guide including the overall feel, photography recommendations, & notes on overall persona and tone of voice.

    • Mockups and/or graphics that can be used to promote the new brand design

    • At least 3 collateral items of your choosing (more if time remains!)

    BONUS: a collection of 20+ on-brand stock images & links to recommended royalty-free stock photo sites.

    • You’d love help with more holistic brand elements, such as marketing collateral (like social templates, business cards, pricing guides, etc.) or photography direction

    • You’re looking for a more in-depth focus on your brand identity

    • You love the efficiency of working in a focused sprint together, but you also like the idea of having a night or two to sleep on design decisions + choices

    • You may have a new or existing business that’s ready for a timeless, elevated design

    This type of offering may NOT be a great fit for you if:

    • You don’t love the idea of working in a more traditional timeline and prefer something with a quicker turnaround.

    • You aren’t necessarily needing a full brand suite or design collateral, & just want a simple logo & a color palette to get you started. (If this is you, check out our 1-week Base Metals Package!)

  • 4 Weeks. This is a deep, high-touch container for collaborating, creating & birthing a beautiful new holistic brand identity. You will be ready to launch your new brand one month after your project start date!

    $3500

    • Metamorphosis: Website Design

    • Website Design Mockup: Homepage design with 2 inner pages (desktop and mobile views).

    • Extended Brand Photography Session: 3-hour photoshoot, 25 high-resolution edited images.

    • Product Photography: 10 product shots, styled and edited.

Branding is self-care for collective transformation

The Metamorphosis: Squarespace Website

Step into a digital realm where your vision comes to life in pixel-perfect detail. Our websites blend seamless functionality with captivating aesthetics, creating an immersive online experience that leaves a lasting impression.

  • We’ll build a unique Squarespace website that will stand out without hindering your ease of editing.

    • 60-minute creative direction strategy call

    • 5-page custom Squarespace 7.1 website

    • SEO best-practices to help build a strong web presence

    • Mobile and desktop optimization

    • Social media Integration

    • Website planning workbook

    • Copywriting guide

    • Video tutorial walkthrough or 1:1 training session, recording, & detailed guidebook

    • Post-project support

    • Base Metals Brand Design

    • Additional pages

    • Email marketing integration

    • Lead magnet design

    • Course or membership set-up

    • Acuity scheduling support

    • E-commerce

    • Image library or brand photoshoot

  • One Week. The web design process begins after receiving all copywriting, images, and brand materials.

    Starting at $3500

Our Unique Process

  • Discovery

    000
    Getting to know you and your goals, values, and vision. This is where we deeply connect and make sure we are the right fit for each other in a free call with no obligations. After, I will send you a detailed proposal, onboarding documents, and your Client Portal.

  • Clarity Magic

    001

    1:1 call where we get clear on your brand story. I will pull a tarot spread for your project, light a protective candle, and begin channeling designs that I believe reflect you and your business authentically.

  • Transformation

    002

    The alchemy happens here. We fuse your brand story. strategy, and your designs or images together to create an end result that will speak volumes to your talents. We will create a brand based on authenticity and integrity.

  • Expand

    003

    I create any of the add-ons you choose for your brand collateral. This is where I make sure all the brand touchpoints are covered.

  • Metamorphosis

    004

    I package everything together so your deepest truths shine through your beautiful brand or website.

  • Support

    005

    I am here to offer post-launch support including website training, email, and 1:1 calls, to help you find the most success in the launch of your new brand/ website. I am helping you celebrate as your business grows and evolves.

Client Love Note:

“The final product that Chelsea

came up with blew my mind.”

I couldn’t have even dreamed of having such beautiful branding, imagery, and fonts when this project began. It was everything I wanted, everything I didn’t even know I needed, and more. — Lily O.

Plus some other fun stuff we can do for you

  • 1:1 Visionary Sessions

  • Lookbook Photography

  • Content Strategy

  • Fun edits or collages

  • Creative Direction

  • Website or social consultation

  • IG strategy

Let’s work

together